Since this is the introduction of the book, I found that most of its content to be a general gathering of information on how to analyze the cultures we are surrounded by in our everyday lives. From global perspectives to how to ethically research topics, it's a good way to start off a very elaborate text. It was interesting to learn that sociology can be studied and analyzed by different methods. In positivist sociology, one observes and studies social behavior in a scientific matter that directly reflects the subject at hand. A scientific system would directly and systematically observe social situations in every day life. Finally, empirical evidence is another way to perceive sociology by using evidence we can verify with our senses.
So in short very much enjoyed reading something as elaborate and forthcoming as this chapter.